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I agree with the underlying idea. Lombardi trophies are hard to predict: they're basically won by the playoff team with the best turn of luck that year. Fine and good.
Of course, Morgan fails to offer any concrete prediction of his own. And there's little to his actual prognostication besides some POW story and the observation that Russell Wilson gets almost-sacked a lot. (He probably posted a fuller analysis somewhere else, I can't be bothered to look right now.) But it's fair and defensible to say that projections can only go as far as the playoffs, and hope the ball bounces your way after that. It almost did for Seattle last year.
What I really take exception to is the article's attempt to define hope. Or structure it, or reevaluate it, or constrain it like veal, whatever.